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Digital Marketing Intelligence Blog

Social Media SMAZ

Social Media & Presidential Campaigning
Matthew O'Brien
As the years tick away and technology evolves, it has molded and changed presidential elections. In the ’30s and ’40s, FDR held “Fireside chats” via radio, giving ‘We the People’ a chance to really hear what the President and candidates were like as real people. Television has long been given credit for giving rise to ...
marketing firm

Product Placement Entering Online Video Space
Matthew O'Brien
Let’s face it. We are all tired of traditional commercials. So much so that we fast-forward through them while watching our favorite recorded shows. We will pay a subscription not to hear advertisements on satellite radio. So, how do advertisers get our attention? – Product Placement. Product Placement has been around since TV was invented ...
MINT Social Google Partner

MINT Social is Now Google Partner Certified
Matthew O'Brien
MINT Social is now a certified Google Partner. Thanks to the hard work and determination of the MINT Social team, we are now recognized as Google AdWords experts to be knowledgeable in Google’s inner workings. To become a Certified Partner, a company affiliate must complete the Adwords Fundamentals exam, and one of the other exams is ...

Cathy Nirschl
Matthew O'Brien
Cathy Nirschl is new to internet/online advertising, but is a quick study and enjoying the fast-paced turnover and feedback immediately available.  She embraces and loves the idea you can spend a small of money testing out a “new campaign” and know immediately how the public responds instead of investing months and thousands of dollars on ...
social media marketing

Social Media Marketing – Looking to 2020 and Beyond
Matthew O'Brien
The world of Social Media Marketing is changing, onward, and upward. Marketing and advertising via social media used to be an organic bonus if enough people liked your post word of mouth or the “Share” feature garnered natural attention to your business, social media was a success. There are many missed opportunities small companies should ...
TopSEOs MINT Social

Mint Social Featured Among Best Social Media Marketing Firms
Matthew O'Brien
The well-known independent authority on search marketing topseos.com announced the rankings of the 100 best social media marketing services for 2015. Naming the company’s impressive performance during topseos.com’s meticulous evaluation process, Mint Social has been named the sixth-best company in the category. To identify the best of the best, topseos.com employs a specialized team of ...
MintSocial Infusionsoft Digital Marketing case study

MINT Social Featured as Infusionsoft Success Story
Matthew O'Brien
As anyone who’s tried to create and maintain a company’s social media strategy can attest to, the process can be complicated to manage—from getting set up on and keeping track of the different platforms, to maximizing the strengths of each social network. It’s a chore for one company, let alone managing several corporate brands online. ...
marketing firm

Social Media Primer for Board of Director Members
Matthew O'Brien
I recently had the privilege of presenting to the board of directors of the NTCA–The Rural Broadband Association, which represents about 900 independent, community-based telecommunications companies. This presentation was custom-tailored as an overview “social media primer” for the local board members representing a mostly retired demographic. When polling the audience with a show of hands ...