Digital Marketing Intelligence Blog

social media marketing

Mandatory Social Media Marketing for Businesses – Implement NOW

February 6, 2010December 22, 2019 Matthew O'Brien

Beginner Social Media – Every online business must have the basics in place when it comes to social media marketing. If you are still not sure ‘if’ social media makes sense for your business, then you might as well delete your website from the Internet. This is not a pitch for using Mint Social. If ...

social media marketing

Why You Should Pay Attention to Pepsi’s Decision to Pull out of Superbowl Commercials

February 5, 2010December 21, 2020 Matthew O'Brien

Many years ago, Pepsi announced that it would not be advertising in the Superbowl for the first time in 23 years. Why, after so long, would Pepsi concede that large of a customer mindshare to rival Coca-cola? Their answer is, in my opinion, the canary in the coal mine for a television dominated media and ...

Content Marketing

What Apple’s New iPad can Teach you About Marketing Your Business Online

January 31, 2010December 21, 2020 Matthew O'Brien

Earlier this week, Apple launched its long-anticipated new device called the iPad with the usual media fanfare. While they set up a microsite to deliver the details of the product, comment on our post about duplicate content vs. content syndication by Greg Head of New Avenue really highlighted what Mint Social has been preaching to ...

Content Marketing
featured

Content Marketing with The Social Media Content Engine

January 30, 2010July 9, 2020 Matthew O'Brien

Intermediate Social Media – In having developed websites and in being in the online marketing business for over 12 years, it is interesting to note that lack of content is always the point when website projects come to a screeching halt. Why is content so darn difficult? Just about every company overlooks the fact that ...

featured
social media marketing

Duplicate Content vs. Content Syndication

January 27, 2010 Matthew O'Brien

If arguably 75% of all Internet traffic ends up in a social network, (Flicker for photos, YouTube for video to articles, press releases, audio, you name it) then it really is a Content Game. So how do you win the content game online? This always bring to mind the thing with have heard forever and ...

blog marketing

New Year’s Resolution – Write More Blog Posts

January 20, 2010December 19, 2019 Matthew O'Brien

Following up on my blog post on “How to create a blog post with Google Voice and more out of frustration with the poor voice recognition on Google Voice, I added another component, thanks to a recommendation from Andrew Greess (Qspray.com), called Vlingo. This is a better voice recognition service. I am using this service ...

Digital Marketing

Social Media and the Law of Attraction

December 7, 2009December 4, 2020 Matthew O'Brien

I had the distinct honor and pleasure of presenting on Social Media and the Law of Attraction at The Bob Proctor Matrixx event this past weekend. What a first-class operation this is that attracts top-level businesses from all over the world to get together for 6 days to learn and strategize on how to grow personally ...

social media marketing

How to Create a Blog Post With Google Voice

November 11, 2009December 26, 2019 Matthew O'Brien

There’s a lot of talk about social media and the need for individuals and businesses to get engaged with the conversation or relinquish control. Is this too harsh of a statement? Social media is a time commitment and keeping up with creating fresh content can be challenging. So here is social proof that with the ...

social media roi

Social Media Marketing and Non-Profits – Grow Donations and Volunteers

October 29, 2009December 21, 2020 Matthew O'Brien

I had the privilege of being the first outside vendor to present at the Arizona Coalition to End Homelessness and the Arizona Department of Education conference this week. Governor Janice K. Brewer was the featured speaker at the 16th Annual Statewide Conference on Homelessness, “Growing Home: Nurturing the Present to Cultivate the Future.” My topic ...

social media marketing

Promoting Your Agency with Social Media Marketing – Measuring ROI with 5×5 Strategy

October 18, 2009December 21, 2020 Matthew O'Brien

I had the pleasure of presenting the following presentation at BOLO 09 last week. BOLO is the annual conference of agencyside that brings the best of digital into labs, in-person training, consulting and seminars designed for ad agency executives. They answer the question: If there are well over 30,000 advertising, PR and marketing agencies across ...