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Digital Marketing Intelligence Blog

Green funnel marketing

Think Green to Get ‘The Green’ for Your Business
Matthew O'Brien
The New Business Model Running a business is as rewarding as it is challenging. Managing your costs and resources has taken on a whole new level of complexity for both online and offline marketing. For instance, thinking green. To some, this means bringing the cash in the door (managing cash flow), and to others, it ...
social media marketing company

Do Good with Your Social Media Marketing
Matthew O'Brien
This week’s exciting news that Facebook was opening up a portion of its platform to fund and operate an organ donor program took many by surprise and is yielding almost immediate results. The San Jose Mercury News reported that in California alone, organ donor organizations were seeing a large increase in organ donor registrations. It ...
Internet Economy economics(

Economic Impact of the Internet Economy
Matthew O'Brien
Have you noticed how much more time recently that you are spending on your Internet presence, strategy, and commerce? The stakes are definitely higher in 2012 than even just two years ago in 2010. Many more companies have made their Internet presence a priority and hired social media marketing companies to bring across a greater ...
Where is Mobile Website losing business

Where is your Mobile Website?
Matthew O'Brien
Back in 2012, Nielsen’s Smartphone Penetration report showed that nearly half of the US population owns smart phones. Is your web site optimized for mobile for your customers to find your business online? Find out tips today on how you can learn to better position your web site for the Mobile Generation. Your business sits ...
Matt O'Brien Mint Social SMAZ Type T Marketer

Automating Content Marketing for the Social Web – Matt O’Brien at ICON12
Matthew O'Brien
As Mint Social works daily to create better social media marketing content for our customers, we must have a rock-solid system and processes to organize it all. To help manage our client’s activities, work, and campaigns, Mint Social uses Infusionsoft’s customer relationship management software. In doing so, we’re able to organize, prioritize and automate a ...
social media marketing company

QR Codes + Social Media Marketing = Gold
Matthew O'Brien
How much value does your company place on using QR codes in your social media marketing? A year ago, many companies were starting to learn about the use of QR codes. Today, these digital imprints on banners, business cards, and web advertisements have become the next ‘got-to-have’ marketing tool. Let’s back up. For the uninitiated, ...
Broaden Your Video Reach With Social Media

Broaden Your Video’s Reach With Social Media
Matthew O'Brien
Business owners: what online tools and techniques are you using to drive new customers to your website or front doors of your business? If you’re using a combination of SEO, blogging, social media marketing, Facebook ads and more to gain brand awareness and put your company near the top of Google page rankings, then congratulations! ...
geo-somo local SEO marketing Geo-SEO

GeoSoMo Goes Mainstream
Matthew O'Brien
It’s official—our Geosomo concept has finally gone mainstream.  Geosomo is our own coined term for geographically targeted social mobile marketing (sorry Hubspot—we got here first 😉 ). We first began introducing the concept a couple of years ago when we saw the mobile search and smartphone numbers taking off.  What we noticed in our daily ...