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Digital Marketing Intelligence Blog

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Google Spiders Have a New Boss, The Google Octopus
Matthew O'Brien
What happens when great marketing minds get together to share ideas? Inspiration happens and marketing patterns take shape that could be seen as trends. SMAZ 6 is the culprit for the inspiration behind my top 5 takeaways from this event: Facebook is still a powerful marketing beast but for what purpose (especially when the average ...

Social Local and Mobile Marketing Strategies for Administrative Professionals
Matthew O'Brien
Presentation to the International Association of Administrative Professionals (IAAP) Conference – Be The ONE in Social Media How can businesses get a competitive advantage over their competition using social media marketing? Whether you are a local or a national business, determining what are the most effective social networks and content strategies for building your online ...
Tucson Coalition to End Homelessness Annual Conference MINT Social

Non-Profit Social Media Strategy for Tucson Coalition to End Homelessness Annual Conference
Matthew O'Brien
Presentation to Tucson Pima Coalition to End Homelessness (TPCH) Conference TPCH is dedicated to providing information on ending homelessness and helping individuals and families at risk of or experiencing homelessness. Do Non-Profit’s Have an Unfair Advantage with Social Media? Non-profit organizations have an advantage over other businesses regarding social media marketing because of their altruistic ...
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Is Google+ a Fad or a Trend?
Matthew O'Brien
Google+ has been grabbing a lot of time and attention of the Mint Social team. The last thing anyone wants to do, even us in the business, is having to keep up with yet another social networking site. Fad (wait) or trend (get started)? Google+ is now the fastest growing social network. This may not ...
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Evolving Growth of Branded Content on the Web
Matthew O'Brien
Content on the web is what drives brands’ awareness and reputation. Using well-placed hyperlinked keywords and content written on what readers are searching for can do wonders for a brand’s online search rankings, brand mentions and more. And when that content is matched with excellent social media marketing work and geo-targeted distribution channels, greater levels ...
Arizona technology growth MINT Social

Technology and Business Growth in Arizona through GrowAZ and AZIMA
Matthew O'Brien
In the eco-system of the technology and startup community in greater Phoenix, several organizations stand out as committed, purposed, and supportive to the idea of growing businesses. One is GrowAZ, a volunteer-based online network committed to the idea of ‘entrepreneurs helping entrpreneurs.’ GrowAZ is Arizona’s small business marketplace, where entrepreneurs and small businesses list their ...
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Top 6 Social Media Marketing Truths and Myths for Generating Leads
Matthew O'Brien
This presentation was given to the Facilities team and their business partners to accelerate their online marketing by understanding social media marketing truths and myths and determining the top areas to focus on to generate leads for their business. This slide deck will help businesses develop a social media strategy, a content marketing plan and become the ...