Keeping Updated on Google Ads Platform and Changes

As a marketer, I get really excited when I hear that something is going to help me get my customers better results from their digital marketing campaigns.

Staying up to date with the latest Google announcements, enhancements, videos and tutorials to the Google Ads platform based on the new health challenges that are impacting all businesses. 

Recent updates and enhancements are:

• New resources for managing your campaigns through Virus Outbreak
  We’ve created a single destination with product guidance and business considerations for managing your campaigns through COVID-19. This includes new resources for evaluating your media strategy and adjusting your campaigns based on shifting consumer behavior. View all the guides and checklists here.

   
• Bulks Actions & Edits for Campaigns: Update an entire campaign at once vs having to download data into CSV, manipulate and re-upload. This means faster deployment of better ideas and higher converting ads, keywords and campaigns.
• Deliver more relevant and helpful ad experiences with feeds in App campaigns
  June 24, 2020
  Many marketers already use feeds in Display, Shopping and Local campaigns to quickly upload and showcase products in your ads. With more product images directly in your ad, consumers are able to easily and seamlessly find what they’re shopping for.  In the coming months, we’ll roll out feeds in App campaigns.
• New ways to up-level your skills digitally to be there for your app users
  June 24, 2020
  Today, consumers are turning to apps to stay healthy, connected and informed. App developers are facing new opportunities and challenges as they try to grow their businesses. We’re sharing two new ways for you to up-level your digital skills to help you be there for your customers while balancing limited time and resources. Grow your skills with the new App campaigns learning path and certification.
• Update on the move to Impression Share bid strategy
  June 23, 2020
  Last year, we announced that Target Search Page Location and Target Outranking Share bid strategies would no longer be available for new campaigns. Over the next few weeks, existing campaigns using these strategies will automatically switch over to use the Target Impression Share strategy based on previous target locations and historical impression share. Learn more about Target Impression Share in the Google Ads Help Center
• How Smart campaigns is helping you reach more customers
  June 17, 2020
  Smart campaigns is built specifically for small businesses like yours. Now available in all 150 countries supported by Google Ads, Smart campaigns make it easy for you to get your ads up and running in just 15 minutes. To help you reach even more people at the right time, we’re introducing features to help you sign up from any device, stand out on Google Maps, see your results right on Google Search, and control when your ads show.  Sign up directly through the mobile app.
• Understand changes in conversions with explanations
  June 2, 2020
  When optimizing campaigns, it’s important to understand why your conversion volume may change. However, it can be difficult to diagnose this issue–the change could be due to conversion lag, a problem with your conversion tag, or something else. To make it easier for you to understand these changes in conversion volume, you can now request explanations.
• Find relevant keywords faster and easier with refine keywords
  June 1, 2020
  Keyword Planner makes it easy for you to find keywords that are relevant to your product, service, website, or landing page. However, determining where those keyword ideas fit into your campaigns is a manual and time-consuming process. To make it easier for you to find keyword ideas that fit with your new and existing campaigns, you can now refine keywords in Keyword Planner.  By refining keywords, you can group together ideas based on the attributes of your product or service

Google shares that “Google” tools and devices help us connect with consumers at the right moment and in the right way. Google Ads help us as marketers by increasing efficiency with our efforts and is often the best place to start with your advertising and marketing.