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Killer App for Local SEO: Geo-SEO Content on Google My Business

Matthew O'Brien

Looking to dominate in local search results?

We all makeup terms and Geo-SoMo is no exception.

Geo-SoMo =  Geographically targeted mobile social media marketing

When it comes to getting results (showing up at the top of Google My Business, you want the Pin A position. Here are three things to do to help you get to the top of local search results:

  1. Geo-tagged content– Making geo-tagged content can be quite simple, yet sounds difficult. With most phones, you have all the tools you need to geo-tag content (photos, videos and even the content you published). All you need to do it turn on this feature on your phone or geo-tag after you publish in YouTube, Flickr, Picasa, and other sites.
  2. Setting up your profile correctly (or should I say profiles)- We have identified about 25 local search profiles that are either directory or review based sites that can have a major impact on the results for Google Mt Business. Leverage other local search sites by creating profiles and publishing geo-tagged content in all your profiles to improve visibility with Google Places. Google will crawl these sites regularly and pull in the reviews, photos and videos.
  3. Ongoing changes to your profile– This could be as simple as getting your customers to add reviews on your profile, you adding geo-tagged videos or photos, expanding your Google Profile offering with promotions or just adding other components within Google, like Boost. I am somewhat reserved to recommend Boost but this is what replaced the Tags in Google Maps and we will soon know more about this service now that we are testing it out.

Here is another tip: when publishing ‘geo-tagged’ content, why not also update your Google My Business with a post and add Photos for all categories on your profile:

  • Overview Photos
  • Interior Photos
  • Exterior Photos
  • At Work Photos
  • Identity Photos
  • Team Photos
  • Videos

Now, your Google My Business will have three components of content to the profile and you can also tie in links with all your other Google properties as well.

Sounds simple? Well, it actually its. To learn more, go to social media marketing company (ask for a demo). View our Geo SEO presentation we gave at Online Marketing Summit, Phoenix, June 15-17.

Geo SEO is GeoTargeting via Local SEO by Matthew O’Brien on Scribd

 

Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.

Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. 

Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

View all of Author Matthew O'Brien posts.

Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses. Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online.  Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

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