Reputation Management for your business online.
Have you ever Googled your business name? If you have, what shows up in the top 10 results? Are the pages, profiles, and articles that portray your web marketing agency in a positive light? What about you personally, and any sales employees you have? With 8 out of 10 consumers starting their research for goods and services on the web, it is no longer a luxury to ensure that you as a business look good to your target market. More and more businesses realize that they must actively manage their reputations online because there is a conversation going on out there about your product or service, whether you realize it or not. The wisest business owners have come to grips because the information about us is ubiquitous and easy to come by. They have chosen to manage their reputation online ACTIVELY.
How does a business manage its Reputation Online?
There are several tools that you, as a web marketing agency, can use effectively that are either free or extremely affordable. By far, the largest investment in a reputation management campaign is time, so it is important to make sure that you have the time to do it effectively. If not, several companies specialize in helping you manage your reputation (ahem…)
If you want to do it yourself and have determined that you have the time to do it correctly, then there are some basics you are going to want to follow to get you started.
- Set up a Google alert for your personal name, business name, and key employees that people may search for when deciding whether or not to do business with you.
- Own your brand name. A great tool to use to reserve these names is knowem.com. KnowEm allows you to check for the use of your brand, product, personal name, or username instantly on over 350 popular and emerging social media websites. Grab your name and secure your brand before someone else does.
- Make sure that you effectively overcome any negative information about you or your business. Unfortunately, even with the best intentions in this day and age, you may rub someone the wrong way. With sites out there that allow people to post information about you or your company anonymously, it can get tough to maintain a healthy business appearance. Don’t get me wrong, a little controversy is good—no one is 100% perfect, and most consumers like to see what your weaknesses have been in the past and, more importantly, that you have taken steps to CORRECT them. But, too much scathing criticism—even if unfounded—can create doubt in the mind of your audience.
That is a good start to reputation management for your brand online.
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