Event Preview – 7 of the 99 Tips to Grow Your Business
Here are some of the 99 tips you will get at the upcoming event on October 5th:
- Launch a contributor network blog for your business. Most blogs are about one person which it is important for everyone to have their own blog to publish business and non-business things. However, a business should have a blog that can feature employees, industry experts, partners, and customers. This makes the blog more informative and less pitchy and will connect better with your target audience and keep the content ideas never-ending.
- Research your business online in search engines and in social networks. The two best free tools to see what people online are searching for as it related to your business are Freekeywords.wordtracker.com and Socialmention.com. Define the top 5 terms for your business using both tools and optimize your website accordingly.
- Develop a content strategy for your business based on #2. Determining what you want to write about to promote your business should be based on how you want people to find you through social media and search engines.
- Review your old content and marketing materials for your business. PowerPoint presentations, proposal content, newsletters, etc. may be old news to you but new to everyone else. Repurpose your existing content and marketing materials with the new keyword research data you completed in #2.
- Setup a Gmail account. Google has great free tools like Gmail and Voice. Use Gmail as the email to receive all your non-essential social media emails (keeping you focused on the revenue-generating disciplines in your business). Google Voice can become your one phone number that handles voicemail, translates it to text and send you an email along with many other great features that you will grow into.
- Put your business on the map with Google Places. Local search is important for most businesses (your top keywords from #2 the city your business is in). People want to do business with local companies. Make sure your Google Maps and Places profile is complete. Be sure to add photos, videos and to get your customers to write reviews with the keywords that are most important to your business.
- Turn your smartphone into a marketing machine. Download PixelPipe.com on your phone and make it easy to promote your business with Tweets, photos, videos, etc. in all your social networks through one tool.
With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses. Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix. Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.