Non-Profit Social Media Strategy for Tucson Coalition to End Homelessness Annual Conference
Presentation to Tucson Pima Coalition to End Homelessness (TPCH) Conference
TPCH is dedicated to providing information on ending homelessness and helping individuals and families at risk of or experiencing homelessness.
Do Non-Profit’s Have an Unfair Advantage with Social Media?
Non-profit organizations have an advantage over other businesses regarding social media marketing because of their altruistic mission that translates into local or national interests to the social media community. Learn how to capture this through online marketing and social media.
Non-profits like TPCH have common, self-less goals for helping our community:
- to be advocates to prevent and end issues like homelessness
- to increase community awareness and support for individuals and families in need
- to increase community ownership of the needs in our community
These goals are really for the good of our community and the people in it. This is where the non-profit advantage comes to life. There is not as much of a need to rework the messaging and content strategy with marketing a non-profit to capture all the great things being done daily and share this with your online community. A charity should consider abandoning the conservative messaging approach it may have followed since it started and get into a mode of storytelling and sharing through photos, videos, and writing to capture the social good done every day.
The take-aways from this presentation include:
- How to launch a local social media marketing strategy for non-profits
- Determining the best social networking tools to use to grow your non-profit business and dominate in local search results
- How to create your own syndicated marketing channels to grow online donations and recruit volunteers
- Ways to generate measure ROI with social media marketing
With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses. Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix. Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.