Marketing Automation Success Story: Mint Social (via Infusionsoft)
Article by Laura Collins – PR Manager at Infusionsoft:
Mint Social has used Infusionsoft for several years to automate workflow. Having an automated task-management system enables the company to grow its client base without having to add staff.
I recently sat down with the company’s Founder and CEO, Matt O’Brien, at InfusionCon 2011 and he gave me the scoop on how Infusionsoft helps Mint Social get more customers.
Mint Social Becomes a Scalable Business Using Infusionsoft
Mint Social created an automated task-scheduling system. Every client gets exactly what they were promised. Customers are up-and-running in 30 days or less because Infusionsoft keeps the Mint Social team on task.
“Our of our team members have tasks they are accountable for getting done,” explains O’Brien. “If one team member doesn’t finish a task, the next trigger doesn’t go. These automated reminders make sure that even when we’re overwhelmed we stay on track and grow as a business.” Having an automated system in place for managing the task schedule has helped Mint Social grow way beyond 25 clients. “Without Infusionsoft we wouldn’t be scaling the business like this,” says O’Brien. “I don’t have to grow my employee base as I increase in customer size.”
Marketing Automation Success Story: Mint Social
With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses. Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix. Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.