Presentation to the International Association of Administrative Professionals (IAAP) Conference – Be The ONE in Social Media
How can businesses get a competitive advantage over their competition using social media marketing? Whether you are a local or a national business, determining what are the most effective social networks and content strategies for building your online community is critial knowledge to acquire. Learning how to maximize your effectiveness with social media and content marketing a simple 5 step process for measuring results and ROI is a great starting point for businesses online.
About Matthew O’Brien: Matthew has developed educational curriculum for Universities on social media for businesses, is a founding board member of AZIMA (Arizona Interactive Marketing Association) and is an active volunteer with many non-profit agencies.
About Mint Social: Why Mint Social? Every business has a content problem and also has underutilized content. We build content marketing engines (your very own associated press), which delivers your marketing message in video, presentations, articles, press releases, photos, podcasts, etc. to thousands of websites that your prospects are on. Over time, prospects become familiar with your brand which builds trust and increases what you care about the most…generation of qualified online leads.
About IAAP The International Association of Administrative Professionals (IAAP) is a 501 (c)(6) registered not-for-profit professional association for office professionals with approximately 22,000 members and affiliates and over 500 chapters worldwide. Thier mission is to enhance the success of career-minded administrative professionals by providing opportunities for growth through education, community building and leadership development.
Matthew O'Brien
With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.
Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online.
Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix. Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.
