Your Money or Your Life
At MINT Social, we help businesses to get found online, and in doing so, accelerate their online marketing results for the win. The way we do that is by working smarter, not harder (ok, occasionally harder…).
Working smarter means using hacks where you can, thinking faster than the rest, and using a verified NAP to build your online success. Wait, what? A NAP? No, not the siesta you’re thinking about right now, but using your Name, Address, and Phone (NAP) for consistent, across-the-web online listings that search engines can find and display.
I covered some of these ideas in a recent article for the Phoenix Business Journal’s Leadership Trust. In the article, I highlighted the importance of your NAP, and how the data in your Name, Address and Phone is like your car’s license plate.
It is the signifier that verifies the legitimacy of your business. And the more legitimate your business is seen by search engines, the more expertise, authority, and trust the search engines will extend to your business.
Avoid a Data Mismatch
Being accurate and consistent with your business name, phone number, and address displayed online is one of the keys to getting found online. If there are mismatches along the way, they can have a big impact on how search engines find and display your business information. What’s a data mismatch? Let me explain.
Here’s an example: What if you recently moved your business to a larger space to accommodate your growth. In all the activity of moving, you might have forgotten to update all your online listings with your new address, phone numbers, and maybe even add that new logo!
When you do this, a data mismatch occurs. Search engines can get confused by several different addresses for the same (legitimate?) business, and it can throw off your search optimization. It’s important not to confuse search engines, as they are the pathway to your customers finding your online presence through searches.
Stay Ahead of the Curve
At MINT Social, we know there are three key priorities to grow online in 2020 and beyond. They are:
- Search Engine Rankings
- Content Marketing & Syndication
- Digital Marketing Strategy & Execution
Use these three strategic areas effectively, and keep your NAP consistent across the board, and you can ensure that your business will be found online.
To get started MINT Social offers a Free Find My Low-Hanging Fruit report to identify the top ways to grow your business online. This report includes why your competition outranks you.
Feel free to click the link, have a read, and then contact me at MINT Social. Let’s see how we can help you accelerate your online marketing results for the win!
For more information, contact: Matthew O’Brien email@example.com
With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses. Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix. Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.