Matt O'Brien Mint Social SMAZ Type T Marketer

Automating Content Marketing for the Social Web – Matt O’Brien at ICON12

April 5, 2012December 3, 2020 Matthew O'Brien

As Mint Social works daily to create better social media marketing content for our customers, we must have a rock-solid system and processes to organize it all. To help manage our client’s activities, work, and campaigns, Mint Social uses Infusionsoft’s customer relationship management software. In doing so, we’re able to organize, prioritize and automate a lot of what we can do for our clients.

Earlier this week was Infusionsoft’s annual InfusionCon 2012, which brings together entrepreneurs, small business founders, and web leaders to learn, lunch, link, and leverage with each other through three days of presentations, keynotes, and events. Mint Social’s Matt O’Brien spoke on learning how to automate your daily work using some of the tools afforded by Infusionsoft’s CRM software.

Matt discussed how parts of clients’ content strategy could be automated and enhanced with the Infusionsoft tools and Mint Social’s own social media marketing dashboard. The key to this is the understanding that content in itself can be re-utilized for particular audiences at different times.

Part of Matt’s presentation focused on how Mint Social understands content strategy processes and the best way to manage them for optimum payback for clients. These are all helpful processed through Infusionsoft CRM software.

In summing up, Matt outlined how particular content elements can help drive a brand’s awareness on the web. These include the use and re-use of so-called ‘evergreen content’ that can be filtered to different audiences on the web; seasonal and promotional content for highlighted holidays, and other seasonal events related to clients’ activities; as well as those events designated for partners and industry evangelists, and community and charitable engagements.

When all the right tools are combined, with automated process mixed in with real, live content for clients, it’s definitely a win-win for helping clients increase their social media marketing branding and awareness across the web.

Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses. Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix. Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.