Why Doctors Are Sick from Social Media (Physician Google Thyself)
Webinar Summary – Wed. April 28th 2010 11:00am PST
Excellent reputations spread via word of mouth has been and is still the most valuable “referral” marketing tool for any physician’s practice. With the current marketing craze around social media, what is a trained healthcare professional to do? Being aware and taking control of what is being said about you online is mission-critical to managing your reputation and growing your business.
Top 5 Takeaways from Webinar – Register on Right Sidebar — >
1. Where are you today?
2. Simple steps to clarify and monitor your reputation.
3. Establish a social media engagement policy–let HIPAA be your “Friend”
4. What if something “bad” is out there?
Debbie Donovan is a Marketing and Sales Consultant at eGold Solutions serving the life sciences industry. She is currently developing practice, hospital and referral marketing programs and applying social media strategies for healthcare providers and companies.
Most recently, Debbie was a Senior Manager at Intuitive Surgical focused on market development programs and e-marketing initiatives supporting Gynecology and Oncology surgery specialties. In addition, she has experience serving Ob/Gyn, Orthopedics/Spine and ENT physicians at Conceptus, Kyphon and Somnus. Her expertise is in developing effective strategies and leading teams in marketing communications, public relations and event programs.
Before heading to the client side, Debbie began her career at a boutique medical advertising and public relations agency. She holds a BA degree in public relations journalism from the University of Southern California.
With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses. Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix. Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.