What is SEMRush and Why Should I Care?
SEMrush.com shows you which keywords that your websites rank for and the number of searches done for those keywords per month. This is very valuable information when deciding which pages to optimize on your current site or which keywords to target when developing content.
Why do I care?
The basis of all search engine rankings is keywords. Yes, search engines employ all kinds of technology that is beyond the average person’s comprehension…but it all comes down to words. Search engine users enter keyword phrases into a search engine to find the information they need. You need to find yourself on top for those keywords. Do you know which keywords people are entering and how to choose the most appropriate ones for your website?
Want to Learn More?
Since we are such big fans of the mommy blogger networks, here is a great article from Internet Based Moms on the topic: http://www.internetbasedmoms.com/seo/keyword-research-analysis.html
Who Does SEMRush.com Recommend for Content Marketing?
Even though they got our name wrong, we love that they recommend our content marketing strategy. SEMrush.com Article
With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses. Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix. Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.