Matt O’Brien of MintSocial.com Shares Viral Marketing Strategy with Video
On February 11th, Matt O’Brien of Mint Social presented at the Traverse City Chamber of Commerce on using social media marketing to grow your business online. In this segment, Matt O’Brien discusses the Mint Social viral marketing strategy that leverages web video and Google’s universal search to achieve multiple rankings in Google and drive traffic to call to action web pages. The concept of being HuntedIn was also discussed.
With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses. Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix. Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.