Content Marketing with The Social Media Content Engine
Intermediate Social Media – In having developed websites and in being in the online marketing business for over 12 years, it is interesting to note that lack of content is always the point when website projects come to a screeching halt. Why is content so darn difficult?
Just about every company overlooks the fact that there is content passing them by every day that are opportunities to promote their business. Businesses do not seem to realize what is content and, a lot of times, consider it a quantity game versus a quality game (this is where most businesses give up… thinking quality content is too difficult to create).
We have been testing the difference between quantity and quality content for many years and we have found that there is a truism,
“good content can be tough to come by.”
Therefore, it only makes sense to better leverage good quality content when you have it to maximize the marketing opportunity. The last post I wrote talked about duplicate content versus content syndication and this post is a continuation of this thought. It is all about good quality content. We know that. So how do businesses solve the content problem because we know marketing and being found in Google is a content game? <Insert Content Engine>
If content opportunities are staring at every business right in the face, having a content engine makes a lot of sense. The fuel for your content engine is videos, articles, photos, audio and so on. My last blog post and all future blog post are going to utilize a metrics of three. Blog posts will be converted into a podcast and market through Podcast channels (using Google Voice) as well as being recreated as articles and marketed through article syndication channels (in addition to blog syndication). Yes, this takes a little bit more work but after all, but if content is tough to come by, why not leverage content in as many different formats as possible. When time permits, we may add a fourth dimension by creating videos or rich documents like PowerPoints with this same content. Wow, now we have a factor of four and if we syndicate these various forms of content out to 100s of the most relevant marketing channels, we are really leveraging our overall online marketing effect. We call this the visibility multiplier effect.
The visibility multiplier effect is quite simple. We are increasing your footprint in the Internet world, we call this your social media footprint, by creating all types of content and delivering it to where 75% of the Internet is (on web 2.0 websites). Therefore, you can simply take one form of content, like a blog post, and create 2 or 3 other content formats and syndicate them to the most relevant marketing channels online. Think of this as portfolio diversification with your investments.
Give our blog story a test drive –
“At what stage are you at with your social media marketing (for you or for your business)?”
Select below what best represents where you are with your social media marketing. Then read the rest of the story and engage with us…
– Beginner Social Media Marketing
– Intermediate Social Marketing
– Advanced Social Media Marketing
With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses. Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix. Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.