Content on the web is what drives brands’ awareness and reputation. Using well-placed hyperlinked keywords and content written on what readers are searching for can do wonders for a brand’s online search rankings, brand mentions and more. And when that content is matched with excellent social media marketing work and geo-targeted distribution channels, greater levels ...
The New Business Model Running a business is as rewarding as it is challenging. Managing your costs and resources has taken on a whole new level of complexity for both online and offline marketing. For instance, thinking green. To some, this means bringing the cash in the door (managing cash flow), and to others, it ...
As Mint Social works daily to create better social media marketing content for our customers, we must have a rock-solid system and processes to organize it all. To help manage our client’s activities, work, and campaigns, Mint Social uses Infusionsoft’s customer relationship management software. In doing so, we’re able to organize, prioritize and automate a ...
Waiting for a Rainy Day to Write a Blog Post? Well, it was raining yesterday in Arizona, did you get your blog post written? Here’s a tip for making writing content easy, especially if you have an android phone. Do you see that little button on your Android phone in the shape of a microphone? ...
Every business has a content problem and also has underutilized content. We have solved the content problem for businesses through a combination of technology and innovative processes (like our soon to be released Geo-SoMo(TM)). If you have a Smartphone and can push a button, we can help your business become an online authority in your ...
As content marketers, we all want to know what makes a video go viral. If we could only crack that code, we would all be on the fat and happy road to Shangri-La. There are of course no hard and fast rules, but, in a new web video by Smart Water featuring Jennifer Aniston, they have ...
Earlier this week, Apple launched its long-anticipated new device called the iPad with the usual media fanfare. While they set up a microsite to deliver the details of the product, comment on our post about duplicate content vs. content syndication by Greg Head of New Avenue really highlighted what Mint Social has been preaching to ...
Intermediate Social Media – In having developed websites and in being in the online marketing business for over 12 years, it is interesting to note that lack of content is always the point when website projects come to a screeching halt. Why is content so darn difficult? Just about every company overlooks the fact that ...
This flow chart displays the Mint Social content marketing map. Notice that there is a central publishing hub that then feeds a linked network of syndicated channels to interact with your prospects and customers to facilitate an easy dialogue between you and your target audience. This is of course very high level and rudimentary, but ...
