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Digital Marketing Intelligence Blog

semrush MINT Social

What is SEMRush and Why Should I Care?
Matthew O'Brien
SEMrush.com shows you which keywords that your websites rank for and the number of searches done for those keywords per month. This is very valuable information when deciding which pages to optimize on your current site or which keywords to target when developing content. Why do I care? The basis of all search engine rankings ...

What are my “Archives” and Why do I Care?
Matthew O'Brien
Archives show you the posts that have been published on your branded social media marketing channels. This information is part of your message syndication and also helps you keep track of when posts on certain topics were published so that it can be compared with your Google analytics and find out what conversations your market ...

What is SamePoint and Why Do I Care?
Matthew O'Brien
SamePoint.com is presently tracking millions of conversations, taking place across in more than tens of thousands blogs and social media sites. User-generated discussions are typically not indexed by major search engines, such as Google, as they do not reside on static pages. SamePoint.com converts these discussions into web pages, or permalinks, and organizes them within ...

What is Twitter Counter and Why Do I Care?
Matthew O'Brien
Twitter Counter is an app that shows you how many twitter followers you have and also provides a graph of the growth of your followers over time. Why do I care? This data can help to show you how fast your twitter base is growing and what behaviors you were exhibiting at the time to ...

What is Google Analytics and Why Do I Care?
Matthew O'Brien
Google Analytics represents a treasure trove of data for measuring the effectiveness of your web marketing. Use Google Analytics to learn which online marketing initiatives are cost effective and see how visitors actually interact with your site. Make informed site design improvements, drive targeted traffic, and increase your conversions and profits. Why Do I care?: ...

What are Backlinks and Why Do I Care?
Matthew O'Brien
Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website’s search engine ranking. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top-level domain) from another web node. Why do I care? ...

What is Google Page Rank and Why do I Care?
Matthew O'Brien
Google Page Rank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer ...