Where do we Spend our Time Online?
Internet tracking studies have shown that we are spending 75% of our time in social networks like linkedin, facebook, twitter and blogs. This is an important number if you are a business owner looking to get more “face time” with your prospects. Social media sites are a great place to interact with your target audience on their terms. The graph above tells the story pretty well. Here at Mint Social, we create strategies and tactics for business owners to use this knowledge and leverage social media tools to help push their content out to where their customers and prospects are spending their time online.
With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses. Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix. Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.