Cathy Nirschl is new to internet/online advertising, but is a quick study and enjoying the fast-paced turnover and feedback immediately available. She embraces and loves the idea you can spend a small of money testing out a “new campaign” and know immediately how the public responds instead of investing months and thousands of dollars on with slow hard copy delivery. Technology has changed how and where people absorb their information about products, the ability to get your message/image to thousands of people with a few clicks is truly phenomenal.
Cathy has a Bachelor of Science from Marquette University, where she majored in Public Relations with a minor in Psychology. She also completed a study aboard program in Australia. She has experience in customer service having worked for Marquette University and also in the bar/restaurant industry for 10 years, while in school and after. For 11 years, Cathy worked in the Public Finance area of law, at a major law firm in Milwaukee. She helped coordinate and implement, with the IT department, a number of new technologies to push the team’s documents in more streamlined paperless versions and faster delivery system.
Cathy enjoys a number of outdoor activities: hiking, bike riding, camping, skiing and many other adventure activities that comes her way. She’s gone zip lining, bungee jumping, sky diving, white water rafting and is a certified scuba diver. She loves to travel whenever possible, enjoys music and concerts. Most weekends she can be found socializing with friends while watching her husband play rugby. She and her husband have two daughters, they currently reside in the Milwaukee, Wisconsin area.
With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses. Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix. Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.