Recently, David Cogan of Eliances and Money Radio host interviewed Matthew O’Brien, CEO of MINT Social. In the interview, David and Matt talk about what makes MINT Social unique. Matt discussed MINT Social’s biggest differentiator, building an associated press for a business online. Businesses put a lot of effort into their content. MINT Social finds that most businesses have ...
Digital Marketing Intelligence Blog
One of the top statements that are made to us when consulting with new prospects is: “We do not have a content strategy.” In fact, they typically go on to say… “We’re not clear on what we should be talking about to bring in qualified new business opportunities.“ This is also very indicative of the ...
When writing blogs, Facebook posts, tweets, etc. it is always nice to know people are listening to you. It can be encouraging when you see your views and clicks go up over the course of a day or two. Then, you get a few comments. It is easy to respond to a positive comment. But ...
Being a music buff, I love all the options we have for catching new and classic music: Palladia Pandora iTunes Google Music NetFlix YouTube …and the list goes on Recently I watched back-to-back episodes of Daryl’s House on Palladia with a few of my favorite classic rock guitar legends, Billy Gibbons and Joe Walsh. I ...
Many potential clients who come to us at Mint Social talk about wanting to launch a new “mobile website” and create a strategy for the “mobile web”. According to a 2012 study by google smartphones have the highest number of daily user interactions compared to tablets, desktops and laptops. With the increased reliance of smartphones ...
All right, my first video blog hangout on a solo basis for 2014 and the new features in Google Hangouts make it easy to hangout and record solo! Today’s topic is about online branding, and specifically, enabling your sales team and salesforce, whether it’s a force of 1, 5, 10 or 100+, into lead generation ...
I think we would all agree that crossing things off a list gives us a sense of accomplishment and motivates us. However, what about those things that you don’t get done or never get started…and remain on your “To Do” list? Reverse Psychology at Work What would happen if we use reverse psychology for creating ...
One would think that by now, we are well versed in social media, from activating new profiles and building our network. What you may not be aware of is that your first impression on a social network or mobile app happens sooner than you may think. Bad First Impressions in Seconds (No Click Required) How ...
Two of the most exciting new mobile Web tools for creatives and businesses are taking off with users. It’s the social sharing photo-video tool Instagram, and short-form video clip sharing site Vine sold for $30 million and then was shuttered. Together with Instagram and Vine capture mobile users’ attention in ways not seen since social ...
Ever wonder why you see what you see in your Facebook feed? Why you see status updates from certain brands and certain friends and newer stories compared to updates from the previous night? It’s all part of Facebook’s use of its algorithms to ‘deliver the right content to the right people at the right time.’ ...