MINT Social Featured as Infusionsoft Success Story
As anyone who’s tried to create and maintain a company’s social media strategy can attest to, the process can be complicated to manage—from getting set up on and keeping track of the different platforms, to maximizing the strengths of each social network. It’s a chore for one company, let alone managing several corporate brands online. When CEO Matt O’Brien began MINT Social in 2008 as a social media marketing and online branding company, demand quickly outpaced his ability to satisfy client needs.
In order to achieve higher levels of marketing success for clients, MINT Social’s processes were geared toward applying social media and online branding strategies. To help manage and direct future growth, O’Brien brought on his partner Steve Heideman to round up the business’s technology marketing strategy. The pair soon implemented Infusionsoft to focus on “building automation sequences for internal operations, like new client implementation and ongoing content marketing needs.” This proved to be beneficial for business operations within MINT Social, and extended to their clients in the form of a scaled, customized four-week start-up process to accelerate online marketing strategies.
In building content strategies to increase client visibility on search engines and social networks, MINT Social creates content marketing engines that deliver marketing messages using various formats: video, presentations, articles, press releases, photos, podcasts, and more. Read the full article to learn how MINT Social utilizes Infusionsoft to help clients succeed.
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With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses. Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix. Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.