Google Insider Tips on AdWords + Accelerated Mobile Pages (AMP)
Presentations on Google AMP from Arizona Innovation Marketing Association (AZIMA) and the American Marketing Association (AMA Phoenix)
Topic: Change How You Look at Your Digital Strategy: Google Insider Tips on AdWords + Accelerated Mobile Pages (AMP)
Overview/Summary of Presentation:
Mobile technology can be unreliable and Google launched Accelerated Mobile Pages (Google AMP) to normalize poor mobile experiences. The average website gets 50% of its traffic from a mobile device and takes up to 19 seconds to load on a G3 mobile connection.
Think of how many sales and new prospects are lost every day because websites have a bad mobile phone experience?
If you are running AdWords campaigns or thinking about starting a paid advertising campaign, you do not want to miss this presentation.
We will also be sharing the results of campaign experiments on how much business is being lost when you run paid advertising to poor performing mobile websites vs. Google AMP pages.
This presentation shares insider tips and the newly developed best practices from Google and Google Partners. We share the good, the great and our failures (#FailureHacking & #TruthMapping).
What are the top 5 things attendees will take-away from this seminar, which they will be able to employ?
- Is Google AMP right for your business or a waste of time.
- How to grow online sales and leads with simple changes to your mobile strategy.
- How to get a MAJOR competitive advantage with AdWords pay-per-click advertising.
- How to use the Ted Williams “data science” approach for batting over 400% in your digital marketing. #shinyobject
- Research data and case studies on successes, trends and best practices from the best of the best.
Who benefited most from this presentation? (brands, agency staffers, midlevel professionals, C-suite executives, etc.)
- C-suite executives
With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses. Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix. Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.