I had the pleasure of being a pirate on the PirateBroadcast with host Russ Johns. In this episode, we discuss personal “executive” branding strategies by building your expertise, authority, and trust (EAT). We address the importance of being a local business for business owners to elevate their business brand online and the impact of having ...
Tag: value-added business
If your goal is to build a more valuable company, stop selling your time. Billing by the hour or day means customers are renting your time rather than buying a result, which means that your business model lacks leverage. To grow, you need to either work harder or hire more people. Since it can take ...