

Social Media and the Law of Attraction
I had the distinct honor and pleasure of presenting on Social Media and the Law of Attraction at The Bob Proctor Matrixx event this past weekend. What a first-class operation this is that attracts top-level businesses from all over the world to get together for 6 days to learn and strategize on how to grow personally and professionally.
If you are familiar with The Secret, then you are familiar with Bob Proctor and The Law of Attraction. It is interesting how social media and the law of attraction are so similar. After all, social media is all about attracting like-minded individuals and businesses to build your network. I think the misconception is that social media is more about personal interests than business interests. This is where the law of attraction kicks in. If you think social media is all about personal interests than you will most likely treat it this way and your social media efforts will yield results that are more personal…based on your interests. However, if you want to leverage social media to grow your business then this is exactly what will result.
It all comes back to one simple principle; the content you publish will attract the audience you are trying to reach. If you want to talk about what you ate and where you are, there are people online that not only care about this but will also want to connect with you. Isn’t that cool? Well, since social media is our business, we are more about business tactics and strategies for promoting businesses online and it does go back to your content…good content for the good of the people (offer solutions to questions and problems without being too pitchy about your business). However, the law of attraction does kick in again, in that, you will attract more business the better your content is for helping out others. Be a giver and the fruits of your efforts will come back tenfold.

Matthew O'Brien
With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses. Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix. Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.
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