The Content Marketing Wheel for Social, Mobile and Search Marketing ROI
What are the most effective ways to do content marketing? Mint Social has found that leveraging multi-media content marketing campaigns, and we call it The Content Wheel, is the most effective way for deploying ongoing content marketing strategies.
Content creation is a challenge for most businesses, and The Content Wheel helps increase your visibility in search engines and social networks. The Content Wheel takes a single piece of content, like a video, and turns it into a multi-media campaign. For example, with a video, we start by creating a video transcript, taking screenshots of the video, and turning the transcription into a blog post, a press release, and a document. You now have five unique media forms to promote over a 2 month period of time (or longer). This model increases the likelihood that one of these media forms will show up in Google’s diversified search results algorithm.
The presentation below shares strategies for local search marketing called Geo-SoMo, geo-tagging content for social media, and mobile marketing. Using Google My Business and related tools as one of your top platforms for content marketing is important for all businesses, especially if you are a local business looking to be relevant in search within a 15-25 mile radius of your office.
With over 65% of searches starting on a mobile device, mobile marketing is getting blurred with traditional search marketing data due to the multi-screen world we live in (smartphone, tablet, laptop, computer, TV, and now Assistants).
With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses. Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix. Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.