

Top 6 Social Media Marketing Truths and Myths for Generating Leads
This presentation was given to the Facilities team and their business partners to accelerate their online marketing by understanding social media marketing truths and myths and determining the top areas to focus on to generate leads for their business.
This slide deck will help businesses develop a social media strategy, a content marketing plan and become the most relevant search results in search engines and social networks within a specific geographical area (Geo-SoMo).
Are these are the top 6 questions that are addressed as being truth or a myth:
- You need to have 100s of fans and followers to get results?
- Nearly all consumers shop online?
- There are 10 spots in Google for being on the first page (SERP)?
- If your business has the most reviews on Google, you will be on top in search results?
- Creating social media content is a lot of work?
- Social media marketing can be automated?

Matthew O'Brien
With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses. Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix. Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.