Social Media Marketing and Non-Profits – Grow Donations and Volunteers

I had the privilege of being the first outside vendor to present at the Arizona Coalition to End Homelessness and the Arizona Department of Education conference this week. Governor Janice K. Brewer was the featured speaker at the 16th Annual Statewide Conference on Homelessness, “Growing Home: Nurturing the Present to Cultivate the Future.”

My topic was “Social Media Marketing and Non-Profits – A Winning Combination to Grow Donations and Volunteers.” It was a packed room with non-profits from all over the state interested in using social media for their organizations. The participation level was very high, even though the majority in attendance knew very little about blogs. Surprisingly, about 90% of attendance were not on LinkedIn, Facebook, or Twitter.

Some of the interesting points that have the most interest are leveraging Google Maps to show the resources, housing, food shelters, and emergency food in Arizona. What surprised me the most is that the homeless and working poor typically have cell phones and even laptop computers. This makes the need for mobile access to resources and maps that much more important. We also discussed the contributor network concept for blogs and the new WordPress author plugin created by Mint Social that fits all businesses trying to solve the content problem. Below is the presentation from the event. If you are a non-profit interested in learning how social media marketing and online branding can help connect you with volunteers and donors, please call 602-206-8089 or email us.