Stretch and Work Your Core to Business Marketing Success
It seems as I get older, I find that there is more requirement in not only working my core but also, stretching (as painful as it is). When this is applied to businesses, there is that core set of services (the foundation of what a business does), or how it’s being run, that you need to stay focused on.
Stretching is something that we need to do, daily. This relates to business by stretching beyond what your current comfort level is and familiarity is with things that can potentially help to grow your business. To this point. let’s use the example of social networking, online marketing and content marketing. If you are not stretching beyond the current basis of how you are promoting your business, you may have missed out on using what is now the most important social network for your business, Google My Business.
Google sites and apps have a balance of 26.1% women and 24.5% males. What’s more interesting is that Twitter has found its groove for making money with active Internet users. Stretching and working the core really comes back to staying focused on what it is or what could impact us with an impetus of growth.
The risk we all face both personally and professionally is not being willing to stretch beyond our familiarity and try taking on new disciplines on a daily basis.
Give yourself the challenge to take on a new initiative like learning about and using Google My Business (weekly) and then look 30 days to 60 days down the road and see if you notice a change.
My back was in terrible shape about 2 months ago. In fact, 6 months ago, I didn’t even know I had a back problem and it progressively got worse. But, by staying focusing on a daily ritual for the last 2 months, I find myself pain-free today.
Closing on this: If you’re not on Google My Business, the most important social network online for your business, stretch beyond your comfort level to apply this to your business, you may not realize you have a marketing issue until you see where you are in comparison to you competition.
With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses. Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix. Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.