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geo-somo local SEO marketing Geo-SEO

GeoSoMo Goes Mainstream

Matthew O'Brien

It’s official—our Geosomo concept has finally gone mainstream.  Geosomo is our own coined term for geographically targeted social mobile marketing (sorry Hubspot—we got here first 😉 ). We first began introducing the concept a couple of years ago when we saw the mobile search and smartphone numbers taking off.  What we noticed in our daily lives is that despite the fact that 97% of all consumers use online media to shop locally, many businesses were invisible in this space.

Our goal with creating the geosomo concept was 3 fold was to come up with a work to brand. The hard reality is that no one cares about a term you make up, they care about results.

Abandon Geo-SoMo and call it what it is, Local search engine optimization (SEO) that is geo-targeted (Geo-SEO) Woops, I just made up a new term. Here are three impo

  1. Integrate online/offline marketing and improve customer experience by offering enhanced content on products, services and brands
  2. Maximize local search visibility by building a comprehensive local internet directory listing footprint.
  3. Offer business owners better tracking/analysis of their marketing and advertising spend in order to maximize ROI.

 

Example of QR Code Integrating Offline/Online Marketing. This is a cornerstone of GeoSoMo Marketing.

Our local SEO process is very detailed and too long for just one blog post to cover in sufficient detail. This presentation the Online Marketing Summit last summer gives a nice high-level overview of our Geo-SEO process:

Dominate Local Search-Online Marketing Summit Presentation

 

Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.

Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. 

Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

View all of Author Matthew O'Brien posts.

Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses. Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online.  Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

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