New Google Badge of Shame for Slow Websites – Are You at Risk?
Is your website at risk of getting Google’s New Badge of Shame? In the Google Chrome Developers Summit in November 2019, Google announced they are looking at rolling out a new feature in the Chrome browser. This new feature will specifically warn Chrome users that they are about to go to a slow website. A loading screen will warn users that the website they plan to visit usually loads slow.
Chronically slow websites have the potential of being labeled with the lowest honor from Google, the Badge of Shame. This will certainly deter users from visiting these websites.
Although this has not been rolled out, Google is experimenting with these splash screens and with ways to ultimately improve the user experience for those using the Chrome browser.
You may ask what percentage of users are on the Chrome browser? Glad you asked. 70% of all users on desktop computers are using the Chrome browser.
It is unclear exactly when this new badging system will be rolled out, but it was a hot topic at the Chrome Dev Summit in San Francisco this week. As of now, Chrome developers are providing feedback and recommendations on what the Badge of Shame should look like.
Google also announced that there is a new version of Chrome that is being rolled out. This new version supports a methodology that has been growing in momentum called web component and progressive web apps. These technologies lower costs associated with websites and app development and maintenance (a.k.a. technology debt) by eliminating developers’ burden of having one technology vs. two. The time and costs of building and updating the web are greatly reduced, and native apps are no longer needed.
Learn more about web components and progressive web apps.
If you are concerned about your website getting the dreaded Google Badge of Shame, we offer a free Google Badge of Shame Prevention Report for a limited time.
The Google Badge of Shame Prevention Report will evaluate your website speed and calculate the amount of money and leads that you are potentially losing from your website’s speed.
We built this tool because Google is already penalizing slow, unreliable websites, and have poor engagement. We were not aware that a Badge of Shame (an unwanted participation badge) would materialize.
MINT Social developed this tool to help our customers improve the user experience of their website.
As luck has it, the rollout of our new tool coincides with the Google Dev Summit’s announcement about a new user experience in Chrome that will potentially deter users from visiting sites that are slow and direct them to faster loading websites.
If you would like to take advantage of our limited-time free offer to receive a Google Badge of Shame Prevention Report, please complete the form below.
Input your URL below to get a Google Badge of Shame Prevention Report to see if your website is at risk.
Complete all fields below to add The 2020 ROI Forecast to estimate how many visitors leave your website before your page loads and what to do to keep these visitors around to become prospects.
Google Badge of Shame Prevention Report
With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses. Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix. Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.