Digital Marketing Strategy – Social, Local & Mobile Tools for 2020

Digital marketing in 2020…what’s important? It’s already March. Have we missed anything? Is there anything important that we’re not paying attention to?

It’s effortless. Three things are crucial for your digital marketing.

I would jump right into it, but first, we’re gonna talk a little bit about digital marketing strategies in 2020. Below is a 10 slide presentation on The Future of the Web that compliments the text below it.

The future of the web is right now. In fact, it happened right under your nose, and you didn’t even realize it. It’s a mobile phone. So you’re thinking, I know this, it’s obvious. Well, do you? What does it really mean? Let’s think about it.  

Solve this issue that Google pondered using Design Thinking by asking “What if”:

With digital marketing, “What If we (Google) wanted to get 1 Billion new users on our software that is driven by the Internet. What if we wanted to get 1 Billion new users in a place like India with limited Internet infrastructure?” They asked, 

“How would we get 1 billion new users in a place like India.” So they thought about it and thought about it and thought…”its got to be really fast!”

A Design Thinking approach to solving big challenges by asking “What if.”

Big Idea #1

The internet has to be really fast, which means lightweight and fast loading.

Lightweight using accelerated mobile pages (AMP). So you may be familiar, and you may not be familiar. Still, a test was run with major content providers on the Internet (by Google) to see how accelerated mobile pages work using this lightweight accelerated mobile page format. This happened many years ago, and the content providers hated it because there were issues with it. The content was loading before ads were loading, and ads were loading before the content was loading. The experience was clunky. It got fixed. 

Most content you’re reading online; in fact, most news is in an accelerated mobile format. This format has established supremacy with online news.

Big Idea #2

What if the Internet experience could work offline?

Well, progressive web apps (PWA) happened. If you’re not familiar with it, PWA is something that was born in a Google Chrome browser and slowly migrated to Mozilla Firefox then slowly the Edge browser (Microsoft) agreed to the browser requirements and lastly was Apple with Safari (that is still used by 20-some percent of the population.) So with progressive web apps, they create an offline experience when your internet connection sucks. 

It also means you don’t have to go to the web store. For Google Apps, you don’t need to go to Google Play, and you don’t need to go to the iTunes Store to download anything. In fact, you go to the website, and it acts like a native app, but it isn’t. 

So here’s why PWAs are great. Developers don’t have to build an app, a website, and support all the different versions for viewing and generating a good user experience.

Here it is. When it’s mobile, it’s also about where you’re located. Location is really key, and we think that everybody should be thinking locally. Local first! 

There really is one web that’s brewing. 

So those three words that I talked about, those three words I teased you with…

It’s local, it’s social, and it’s mobile.

These are the three top digital marketing priorities that we look at as a way to win online. Why, because first, we care about businesses because we’re all locally born, right? 

Unless we’re some online business that doesn’t have any roots but technically, online businesses have roots somewhere in our community, and we all live in communities. It’s a part of who we are. We care about this. We care about the people, and we care about the place that we’re in, the culture, and all of these things.

So local is really key, and every business needs to be thinking about being local. In fact, Google has changed Google My Business to be all about local businesses (with physical addresses). If you have multiple locations and are a  multi-national company with multiple locations, we still care about that.

Second, it’s about being social. What does being social mean? Well, when people are social, they’re sharing their views, reviews, and testimonials. 

We know that reviews are important, but how does this translate to your social strategy?

We have a tool for generating your online reputation and social prowess score. It’ll give you a score out of 100.

The last one is mobile. It is a mobile world. We’re on our mobile devices. In fact, if you’re the Gen Z and Millennial generation, you really don’t like the web other than on a mobile device, making laptops secondary to mobile devices. In fact, most Millennials were born with some digital device in their hand. Look at the new Silent Generation; they’re all digital, they’re digital natives. See what your mobile prowess score and calculate the potential lost business with mobile users.

I hope this helps to give you some insight into your digital marketing priorities for 2020.

Bonus:

Three 2020 Digital Marketing Strategy tools – Get Free data insight reports to see where your business stands against your competition and your overall online prowess for growing and staying competitive online.

Video Segments & Summary

01:33 – “How would we get 1 billion new users in a place like India.” So they thought about it and thought about it and thought…” It’s got to be really fast!”

02:09 – Lightweight accelerated mobile pages (Google AMP)

02:45 What if the Internet experience could work offline?

04:29 It’s local, it’s social, and it’s mobile. (Link for tools in the video – Free Digital Marketing Intel Tools – http://bit.ly/digital-intel)

05:07 Local is important for every business (Link to Local Tool – Digital Intelligence Local SEO Audit)

05:24 Second, it’s about being social. (Link to Social Tool in Video – Online Reputation and Social Prowess Score)

06:02 The last one is mobile. It is a mobile world. (Link to Mobile Tool in Video – Digital Intelligence & Mobile ROI Report)